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Why Crowdsourcing is the Future of Innovation – and How Your Business Can Benefit

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Innovation is the lifeblood of any business. However, the traditional approach to innovation can be slow, costly, and often lacks creativity. Fortunately, in recent years, crowdsourcing has emerged as a powerful way to accelerate innovation, foster creativity, and tap into the collective intelligence and wisdom of communities. In this article, we’ll examine why crowdsourcing is the future of innovation, and provide some practical tips for businesses looking to harness its potential.

Crowdsourcing 101: What is It and How Does It Work?

At its core, crowdsourcing involves soliciting ideas, feedback, or solutions to specific problems from a large group of people, typically online. Crowdsourcing can take many forms, such as:

– Idea contests: businesses can invite people to submit their ideas for new products or services, rewarding the winning ideas with prizes or cash incentives.
– Innovation challenges: companies can pose specific problems or challenges to the crowd, allowing them to develop solutions that the company can implement.
– Open innovation platforms: these platforms provide a space for people to collaborate, share ideas, and build on each other’s innovations.

Crowdsourcing differs from traditional innovation in several important ways. First, it taps into a much larger and more diverse pool of talent, allowing businesses to access new and innovative ideas they may not have otherwise considered. Second, it can be faster and more efficient than traditional methods, as many people can work on a problem simultaneously. Finally, it can be more cost-effective, as businesses can leverage the resources and expertise of the crowd without having to hire new staff or devote significant internal resources.

The Benefits of Crowdsourcing for Businesses

Crowdsourcing can offer a wide range of benefits for businesses, including:

– Access to a vast pool of talent: By tapping into the collective intelligence of the crowd, businesses can access a much wider range of expertise and perspectives than they would be able to otherwise. This can lead to breakthrough innovations and novel approaches to problems.
– Faster and more efficient innovation: Crowdsourcing can be much faster than traditional methods of innovation, as many people can work on a problem simultaneously. This can help businesses get to market faster and stay ahead of the competition.
– Reduced costs: Crowdsourcing can be more cost-effective than traditional innovation methods, as businesses can leverage the resources and expertise of the crowd without having to hire new staff or devote significant internal resources.
– Enhanced creativity: Crowdsourcing can foster creativity by allowing people to collaborate and build on each other’s ideas. This can help businesses generate a wider range of innovative solutions.
– Brand building: Crowdsourcing can help businesses build brand awareness and loyalty by engaging with customers and stakeholders in a more collaborative and transparent way.
– Improved decision-making: By soliciting input and feedback from a large group of people, businesses can make more informed and data-driven decisions.

Examples of Successful Crowdsourcing Campaigns

Many businesses and organizations have already harnessed the power of crowdsourcing to drive innovation and solve complex problems. Here are just a few examples:

– LEGO Ideas: LEGO Ideas is an online platform where fans can submit their own LEGO designs for potential production by the company. If a design gets 10,000 votes from the community, it gets reviewed by the company for potential production. This has led to the creation of many successful LEGO sets, such as the NASA Apollo Saturn V rocket.
– Starbucks’ “My Starbucks Idea”: Starbucks has been using crowdsourcing to gather feedback and ideas from customers since 2008. The “My Starbucks Idea” platform allows customers to submit suggestions for new products, store layouts, marketing campaigns, and more. Many of these ideas have been implemented, such as the introduction of cake pops and mobile ordering.
– GE Open Innovation: GE has been using open innovation platforms to collaborate with customers and partners on new technologies and innovations. Through its GE GeniusLink platform, GE has been able to solve complex problems such as reducing airplane delays and improving hospital patient care.

Tips for Businesses Looking to Harness the Power of Crowdsourcing

If you’re interested in using crowdsourcing to drive innovation in your business, here are a few tips to get started:

– Define your goals: What are you trying to achieve with crowdsourcing? Are you looking for new product ideas, solutions to specific problems, or input on marketing campaigns? Defining your goals will help you determine the best approach to crowdsourcing.
– Set clear guidelines and incentives: To get the most out of crowdsourcing, it’s important to set clear guidelines and incentives. This should include specific criteria for submissions, clear timelines, and appropriate rewards or compensation for those who contribute.
– Choose the right platform: There are many platforms available for crowdsourcing, so it’s important to choose one that aligns with your goals and audience. Consider factors such as ease of use, cost, and community engagement when making your decision.
– Foster a collaborative culture: Crowdsourcing works best when people feel engaged and invested in the process. Encourage collaboration and build a sense of community around your crowdsourcing efforts.
– Monitor and evaluate your results: As with any innovation effort, it’s important to monitor and evaluate your results. This will help you improve your approach over time, and determine the impact of your crowdsourcing efforts on your business.


Crowdsourcing is a powerful tool for driving innovation and staying competitive in today’s fast-changing business landscape. By tapping into the collective intelligence of the crowd, businesses can access new and diverse ideas, accelerate innovation, and foster creativity in a cost-effective way. To harness the power of crowdsourcing in your business, it’s important to define your goals, set clear guidelines and incentives, choose the right platform, foster a collaborative culture, and evaluate your results over time. With these tips in mind, your business can unlock the full potential of crowdsourcing and stay ahead of the curve.

Michael Sullivan

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